As part of my job, I daily get to work with brands – b2b and b2c. And last year I had the opportunity with our team to jump in to work on redefining a local non profit brand, The Hunger Network of Greater Cleveland. I’ve volunteered with HNGC for a couple of years and have become good friends with their Director of Fundraising and Public Relations, Angela (hence how we began working together).

Our team at TWIST all worked on this campaign, from start to finish. And we were so lucky to have had the chance to present the campaign to the founder of HNGC before she passed away after a long medical battle. Dana, and the rest of the team at HNGC, all backed this campaign, telling the story of the two Clevelands.

I’ll let the work speak for itself. To learn more, visit HNGC and consider donating during this important time of year when they will feed up to 80,000 people per month.

(Spots directed, shot and edited by Kevin Kerwin.)

Disclosure: The Hunger Network is a client of TWIST Creative, Inc. We’ve worked on this campaign for months and I fully support this organization both professionally and personally. All opinions are my own.