Every once and awhile a campaign will hit the nail right on the head. And this Fabulous Friday is dedicated to one of my favorite advertising campaigns out there right now – Johnson & Johnson’s “Campaign for Nursing’s Future”. I have a lot of friends that are nurses – pediatric, high risk OB/GYN, emergency, so for me I saw their faces and stories in these commercials.

The way the nurses told their stories, the visuals and the music – for me, it all came together perfectly. Watch and see:

That last one – tear! So cheers to the folks at Johnson & Johnson and their fabulous ad agency. Campaigns like this don’t come around everyday.